Designed a scalable platform from 0 to 1 to help brands discover influencers, analyze performance, and monitor competitors.
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Miha PodpečanProduct Designer
About
About
Designer with 5+ years of experience creating platforms, websites, apps, and digital products across SaaS, media, and marketing industries. Experienced with Figma, Webflow, and taking projects from idea to final product.
Work history
Teads & OutbrainUX/UI Designer
Epidemic & AvalanUX/UI Designer
InflueeContent Manager
Skills
UX/UI Design
Wireframing
Prototyping
Dashboard Design
Landing Pages
Design Systems
Branding
Responsive Design
User Flows
UX Audits
Content Design
Tools
Figma
Webflow
Framer
Adobe Suite
Sketch
Claude Code
Testimonials
Hear what others have to say
What I value most about Miha is not only his strong visual sense, but also the way he works day to day. He approaches tasks with a clear and practical mindset. He keeps projects easy to follow: stakeholders know what is happening, what is needed from them, and where the work stands. He is direct, hands-on, and always focused on keeping the work structured, efficient, and moving forward.
Ivan GroshkovDesign Team Lead, Teads
Miha played a key role in bringing Avalan to life, designing the entire platform from the ground up. He has a strong understanding of user experience, and the ability to turn complex requirements into a polished product.
Igor GlasHead of Operations, Epidemic
Some of the projects he took on were design of the landing pages, preparing the content for advertising campaigns, UX/UI design of the dashboard and the app. He worked with the development team as a designer to implement the changes needed. Miha was professional and delivered better than expected results. I was often impressed.
Avalan: Building an influencer marketing platform from the ground up as the company's first designer.
Avalan is a B2B SaaS platform that helps brands and agencies run influencer marketing campaigns end-to-end, from creator discovery through to performance analysis and competitor intelligence. I joined as their sole, full-time designer before the product existed in any designed form. Over 14 months, I owned every design decision: research, product strategy, information architecture, UI, design system, and the marketing website.
Role
Sole product designer
Duration
14 months
Scope
Research, IA, UI, design system, Webflow site
Outcome
Launched to first clients after 6 months
Context
Context
Working in a startup as the only designer means you don't get a pre-defined brief - you help write it. The founding team had a clear market thesis: influencer marketing was growing fast, but the tooling hadn't kept up. Most agencies were running campaigns out of spreadsheets, Instagram DMs, and disconnected analytics tools, with no single source of truth. My job was to turn that thesis into a product people would actually want to use every day.
The problem
The Problem
Through conversations with campaign managers, agency leads, and the founding team, alongside a structured audit of existing tools, three problems kept surfacing:
01
Finding creators was inefficient and unreliable.
Marketers searched platforms manually and used follower count as a proxy for quality. There was no way to filter by real engagement, audience demographics, or past campaign performance.
02
Campaign status was invisible until something went wrong.
Without centralized tracking, managers couldn't see what had been posted, what was overdue, or how a campaign was trending. They found out when a deadline was missed or a client asked.
03
Brands had no intelligence on competitors.
No systematic way to see which influencers competitors worked with or how those partnerships performed. Benchmarking was guesswork.
These weren't niche pain points. They were structural problems across the industry.
My role
My Role
Embedded full-time as the sole designer - not a freelancer brought in for a phase, but a team member in every product conversation, stakeholder decision, and tradeoff.
Research & discovery
Competitive audit, stakeholder conversations, and user interviews before a single screen was drawn.
Information architecture
Mapping every feature, task, and data relationship so five modules felt like one product.
Wireframing & prototyping
Validating navigation and task flows in low fidelity before visual design.
Visual identity & design system
Brand, UI, and a component library the dev team still uses for every new feature.
Marketing website
Designed and built in Webflow; the primary acquisition surface for sign-ups.
Post-launch iteration
Refining flows based on real user behavior, not assumptions.
Research & discovery
Research & Discovery
Before opening Figma, I spent the first month understanding the space.
Competitive audit
Mapped these tools: how they structured their products, where they fell short, and which UI conventions users already knew.
Upfluence
Modash
GRIN
Aspire
CreatorIQ
HypeAuditor
Influencer Hero
Traackr
Stakeholder sessions
With the founders: which segments first, what success looks like at six months, what's core vs. nice-to-have for v1.
User conversations
With campaign managers and agency account leads about what they actually did day to day, where they lost time, and what made them trust or distrust a tool.
Key insights
01
Data is only useful when it's actionable.
Users wanted to know what to do next, not more dashboards. The design language surfaces status and next steps, not just raw numbers.
02
The platform serves multiple roles.
A campaign manager reviewing content and an account director reviewing ROI have different needs. It had to work for both without burying either.
03
Trust in the data was non-negotiable.
Showing how and where metrics were calculated became a design requirement from day one.
Design process
Design Process
Map the architecture
With five feature areas (discovery, tracking, analytics, collaboration, competitor intelligence), the biggest risk was a product that felt like five disconnected tools. I mapped every feature, task, and data relationship before touching a screen - giving the team a shared model and making v1 prioritization clear.
Wireframe the riskiest flows
Influencer search, campaign setup, and the analytics dashboard went through several rounds of low-fidelity review with the founders and were refined against user feedback before high fidelity.
Visual design & validation
A professional, data-driven visual language with clear typography and balanced white space, refined through usability testing and iteration.
Key decisions
Three decisions that defined the product
A campaign-centred architecture, not a feature-centred one.
Separate discovery/analytics/content sections would make users lose context every time they navigated. I made the campaign the central hub - every influencer, content piece, and metric anchored to one campaign view. This reduced navigation depth and made status visible without digging.
Data density without cognitive overload.
Progressive disclosure: summary cards at the top level, detail on demand. A consistent grid, clear type hierarchy, and deliberate use of colour separate signal from noise.
Collaboration that respects context.
Instead of a bare approve/reject toggle, the review state shows content alongside the campaign brief, the influencer's profile, and performance history - so decisions happen without leaving the platform. This cut back-and-forth with influencers and gave agency clients an audit-ready workflow.
The solution
One workspace to run influencer marketing end-to-end.
Find the right creators, without the manual search.
Filter by niche, audience demographics, engagement rate, and past campaign performance. Hours of cross-platform searching become a single filtered query.
Run campaigns with full visibility.
See what's live, pending, or overdue across every influencer. Approve content with the brief alongside it, not across email threads.
Understand what's working - and what competitors are doing.
Influencer-, content-, and campaign-level analytics show why performance happened, plus which creators rivals use and how those partnerships perform.
Outcome
Outcome
6 months
Launched to first clients after 6 months of design and development.
Webflow site
The Webflow marketing site remains the primary conversion surface and runs post-launch without design intervention.
Design system
The design system is still in active use - every new feature starts from a documented foundation.
Retrospective
What I'd do differently
No 0-to-1 product is ever finished - it ships when it's good enough to learn from.
Formalise research earlier. Startup pace meant some research ran in parallel with wireframing; a few flows needed extra iteration because assumptions weren't challenged soon enough.
Standardise the design system sooner. Building it iteratively was pragmatic, but earlier standardisation would have reduced late-stage inconsistency and sped up handoff.
Invest more in onboarding. First-time users, especially those migrating from spreadsheets, needed more scaffolding to build the right mental model in session one.
Working with Miha was a great experience. He is efficient, precise, and truly understands how to turn ideas into results. Miha was responsible for the entire appearance of Avalan.io, our influencer marketing tool. He made a huge impact on both its design and user experience. A great thing about Miha is his mindset: while others focus on why something might be difficult, he focuses on finding solutions and always finds a way to make things happen.
